SamWill Funeral Service · Cape Town, since 2017
When you need us,
we’ll be there.
There is no good way to lose someone. There is only being cared for properly while you do — and that is what we are here for.
If someone has passed away
Call us, and we will come to them.
You do not need papers ready, and you do not need to know what to ask. Tell us where your loved one is, and everything after that is ours to carry.
To be prepared
Funeral cover, from R120 a month.
Five plans, arranged online in a few minutes. When the day comes, the funeral itself is arranged and conducted by us, so your family is not left to organise it alone.
What sets us apart
We don’t just help.
We carry it.
Many funeral policies pay out and leave the family to do the rest — to find a parlour, choose a coffin, book a grave and arrange the cars, all in the week they are least able to.
We take that from you. The care of your loved one, the paperwork, the service, the day itself. Ours is the mortuary, ours are the vehicles, and ours are the hands that will look after them.
The person who answers the telephone is the person who will be standing with you at the graveside.
How we care for your family
Funeral cover
Five plans, one standard of care.
Keystone covers one person. Heritage, Regal and Sovereign cover you, your spouse and up to eight children. Ancestry covers parents and grandparents. Every one of them ends with the funeral arranged and conducted by us.
Keystone
One person
R120a month
R20 000 of cover
View plan
Heritage
You, your spouse and children
R160a month
R15 000 of cover
View planMost chosenRegal
You, your spouse and children
R220a month
R20 000 of cover
View plan
Sovereign
You, your spouse and children
R280a month
R30 000 of cover
View plan
Ancestry
For parents and grandparents
R350a month
R20 000 of cover
View planPhotographs from SamWill services, shown with the families’ permission. What each plan includes differs — the full inclusions are set out plan by plan.
The family behind the name
Two surnames. One family.
SamWill is Samuels and Willemse, put together. Ramone Samuels and Damian Willemse founded it in 2017, out of a small office in Strand. Today Ramone leads the business with his wife, Michelle.
When you call, it is one of us who answers, and one of us who is there on the day.
Our story
Co-founder · Managing Director
Director
Co-founder
Services of honour
For a life that deserves every mark of respect.
An honour guard. A band. A cortège that moves as one. For officers, for ministers and elders, and for anyone whose family wishes to see them honoured fully.
These services ask a great deal of the people arranging them — the protocol, the timing, the coordination. We have done them many times, and we would be honoured to do this one.
More about our servicesWe would rather sit a little longer with a family than hurry them through the hardest week of their lives.
You are in careful hands
Accountable to more than ourselves.
A full member of the NFDA
The National Funeral Directors Association — the oldest professional body of funeral directors in Southern Africa. We hold to its code of conduct.
Full member · certified to 30 April 2027
Administered by AMOR BROKERS
An authorised financial services provider. You may check the licence number with the FSCA at any time.
FSP 52097
Underwritten by Safrican
Your policy is carried by a registered long-term insurer, so the cover is never dependent on us alone.
Nobody should have to do this on their own.
Whether something has happened tonight, or you would simply like to know your family is looked after, we are here.